Hi, my name is Emma “Lovelly” Lovell.

Yes, I am Lovelly by name and lovely by nature. Someone once said to me “Double the L means double the life” and that is absolutely true for me. I live my life BIG!

My mission is to live a life I love and I want to help others do the same. 

I've been running my business for 14 years, I started straight out of uni, and have evolved and changed over the years. I'm proud to say that during that time, I have also been able to travel the world, buy myself an investment property, buy an apartment with my husband, get married in Mexico, and welcome our little boy Finn into the world. Yep, I pack in a lot!

I'm based on the Gold Coast in Queensland. And yes, my life looks like a holiday. We live in Australia's number one tourist destination so we get the benefit of feeling like we're travelling even when we're not. 

The thing for me is, travel is not just something I do. It’s not just something I love. It’s my passion. It’s something I live for. It’s what motivates me and drives me in my business. It’s more than just a travel bug. It’s what truly lights me up. And for me … that’s the meaning of living a life I love.

So after 10 years of business, I shifted from delivering PR marketing, social media and copywriting services. From doing the work for my clients, working in contracts and incredible not for profits, and shifted into coaching. I started working with individuals to help them to rediscover who they are and to focus on what they want in work and life. I did this with the specialisation of personal brand. It’s been an incredible journey and I've completely shifted my business! I've added in personal brand photoshoots, partnering with amazing photographers to bring out the very best in people. I’ve also gone on to add in live events including the Rest & Receive Retreats.

And although I've loved the work I've been doing, I still knew that I wanted to do more, I have a big message, I have a bigger thing to share. I talk about my travel a little bit in my work, and of course, I bring it in with the retreats. But I wasn't bringing it in as much as I'd like.

So just a few months ago in 2023, I realised it was time for me to truly own my own personal brand, to start working as I am, to own my story, to own my journey,  to own my expertise and my experience just as I help my clients do! It was time to really embrace my mission of living a life I love .. NOW!

My goal is to:

help people to run profitable businesses, travel the world and live a life they love, NOW! 

Not one day, not some day, but now! I believe it's possible. I'm not gonna say you can do it ALL or you can have it all. But you can focus on what you truly want and prioritise that.

If you love travel, if you love business, if you love making the most of the time that you have, and you’re ready to go after what you want, then I am the coach, mentor, and guide for you!

I welcome you to come on this journey with me. A journey that focuses on freedom.
The freedom to choose. 

The freedom to go where you want, when you want.

The freedom to run a business the way that you want to run it.

The freedom to attract an income that allows you to do the things that you love. 

I invite you to come on this journey with us!

So where does the travel come in? 

It's a bit of an odd one but I’d love to share. I've been travelling the world since I was two years old. But I've been travelling the world solo since I was 18, when I took a gap year around the world, my love for travel was cemented. 

I've gone on to work with travel companies, to tour lead for incredible adventures across the globe, including climbing to Everest base camp and trekking in Bhutan, cycling through Cambodia and Vietnam. I've also ended up partnering with an Indian travel agency, India being my favourite country in the world.

I'm now bringing business and travel together ultimately. But business travel and self-care, are all the things I care about most together through my retreats, which I run in Australia, and overseas!

Here's just a few of my travel credits:

I could talk to you all day about my love of travel. But my love of travel and my love of business have now come together and I can’t wait to inspire and motivate you to do the same.  

I'll be sharing so much more on my podcast, you can tune in to the Emma Lovell show here

To get a bit more of the wanderlust and start to go on that journey of daydreaming and what you could have, here's some of my top articles.

Publications I’ve written for:


Bahrain ~ a jewel in the Middle East


How I run my business and travel the world


Empowering women at India's Sheroes hangout cafe

Unearth Women

The Insiders: ethical travel

The Australian

A guide to travelling solo


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